84 of the elements are free. Here is exactly what that gets you, what Pro adds, and how to tell which side of the line your project sits on.
Free installs from WordPress.org and never expires. Pro adds licence-based updates and White Label on Agency.
No time limit, no watermark on your pages, and no element that stops rendering after a fortnight. Install it from the WordPress.org directory and everything below is yours, on as many sites as you like.
14 of the 26 content widgets — accordions, cards, info boxes, step flows, testimonials and skill bars.
17 of the 19 post widgets. Only Loop Grid and Loop Carousel are Pro.
Nine of the 15 slider widgets, Fancy Testimonial among them.
Six form widgets, no Pro tier on any of them — Contact Form 7, WPForms, Fluent, Gravity, Ninja and weForms.
The whole Theme Builder: header, footer, single, archive, 404 and custom hooks.
14 of the 27 extensions, plus Dynamic Tags, SVG Support, Asset Manager and the 167-template library.
The free half installs from the WordPress.org plugin directory.
Twelve rows, the ones people actually write in to ask about. Every number here comes from the element registry the plugin ships with.
| Capability | Free Always free, GPLv3 or later | Most chosen Pro Adds the other 76 elements |
|---|---|---|
| What is in the box | ||
| Elements you can place | 84 | All 160+ |
| Widgets | 57 | 120+ |
| Extensions | 14 | 27 |
| Editor and site features | 7 | 8 |
| Theme Builder | All six template types | All six template types |
| Template library | 167 templates | The same 167 templates |
| Extensions attach to widgets you already have | ||
| Backdrop Filter, Gradient Text, Tilt, Floating Effects, Ripples, Sticky, Wrapper Link | Yes | Yes |
| Element Parallax, Background Parallax, Background Reveal, Image Curtain | No | Yes |
| Particles, Confetti, Cursor Effects, Scroll Fill, Scroll Stack | No | Yes |
| Display Conditions per element | No | Yes |
| What you can build | ||
| Blog, post and query-driven widgets | 17 | 19 |
| Sliders and carousels | 9 | 15 |
| Galleries, video player, audio and PDF | 5 | 13 |
| Form plugins styled natively | CF7, Fluent, Gravity, Ninja, WPForms, weForms | The same six, plus Form Builder, Login and Register |
| Google Reviews, Instagram and Facebook feeds | No | 6 widgets |
| WooCommerce and EDD | No | 9 widgets |
| Charts | No | 5 chart widgets |
| Content, data and performance | ||
| Dynamic tags | 55, including ACF and SCF | The same 55 |
| Asset Manager loads only what a page uses | Yes | Yes |
| Smooth Scroll | No | Yes |
| SVG upload, Duplicator, Menu Duplicator, Video Link | Yes | Yes |
| Licence, support and price | ||
| Updates | WordPress.org, no licence key | Licence key, 1 to 1,000 sites by plan |
| Support | WordPress.org forum and the public docs | Support tickets at wowDevs, plus the docs |
| White Label | No | Agency plans only |
| Price | Free, GPLv3 or later | From $39 a year or $79 once, 14-day money-back |
Most sites never cross the line. Read these three, take the first one that describes your project, and stop reading.
You are building content pages, a blog, a portfolio or a brochure site, and you need layout and theme templates more than a storefront. 84 elements, no key, no renewal, no upgrade prompt in front of your visitors.
Nothing, forever. GPLv3 or later.
You sell something, chart something, need a real menu system, or want display conditions and scroll motion on individual elements. Starter covers 1 site, Business 5, Expert 100.
From $39 a year, or $79 once. 14 days to change your mind.
You build for clients, and the plugin should not put our branding in their dashboard. Agency covers 1,000 sites and is the only tier that includes White Label.
$179 a year, or $399 once.
